Brain Food: We'd love that job - Jewellery designer

Solange Azagury-partridge

by
Last Updated: 31 Aug 2010

What do you do?

I design jewellery and sell it through my eponymous shop - my clients tend to be people who don't want mainstream jewellery. Many are celebrities. A lot of my work has a linguistic link. For example, the word 'kinetic' got me thinking, and I went on to design a collection of jewellery that moved. I also deal with manufacturing, buying the stones and dealing with the craftsmen. It's a real process.

How did you get the job?

I designed my own engagement ring and a set of earrings to go with it in 1987. I'd had no formal training. People kept saying: 'Ooh, I like that.' I then designed a few other pieces, and it snowballed from there.

Until I opened the shop in 1995, I was selling my own designs to friends, working off my kitchen table. Then I had my first child and figured I'd try making a go of it, just to see what would happen.

Does reality match the dream?

I'm delighted I can do what I do, because I love it. Every aspect is very creative, even designing the Westbourne Grove shop and the brochure.

And I actually find the business side therapeutic. It's nice to have both aspects - I can flit from one to the other. This job has enabled me to meet my jewellery idols, as well as people I admire in the world of cinema, sport and music. It's incredible. But life doesn't change. I still go back and do the homework with the kids.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

When should you step down as CEO?

Bob Iger's departure poses an unpopular question for bosses.

The death and resurrection of the premium customer

Top-end service is no longer at the discretion of the management.

What HS2 can teach you about project failure

And how you can prevent projects going astray.

35 Women Under 35 2020: Nominations open

Management Today's 35 Women Under 35 showcases the country's rising stars in business. Here's how...

Practical steps for breaking silos

Briefing: Adam Williams, former CEO of influencer marketing agency Takumi, shares what he has learned...

The Power 50: Proof that you can be a part-time CEO

Just a few years ago, executives were reluctant to admit they worked part-time for fear...