Brain Food: We'd love that job - Vineyard owner - Roy Cook, Sedlescombe Organic Vineyard, East Sussex

WHAT DO YOU DO?

by
Last Updated: 31 Aug 2010

Something I wholeheartedly believe in - organic agriculture. This involves a massive variety of jobs. One day I could be planting vines, another wine-making. I could be teaching, dealing with finances, updating the website or spending the day as a sales rep.

HOW DID YOU GET THE JOB?

My grandfather left me this land, and I didn't know what to do with it. I was living here in a caravan, trying to be self-sufficient from an organic garden, and making wine as a hobby, out of anything from elderberries to beetroot. Then I heard about a local vineyard. This fired my imagination. I offered to help with pruning. They gave me the cuttings and I planted 3,000 in our fields. Growing vines in this country was seen as a lunatic thing to try, but we had a shop by 1984.

DOES REALITY MATCH THE DREAM?

Most of the time. I'm very hands-on, and lucky to be having a positive impact on the environment. Running a business always has its headaches - even the most wonderful wine is no good if it doesn't make money. But the long job cycle makes it very satisfying. It takes five years from deciding the varieties and planting the vines to tasting the wine from the bottle. When people tell you how much pleasure they get from something you've created, that's absolutely tops.

Tags:
Enterprise

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Has the cult of workplace wellbeing run its course?

Forget mindfulness apps and fresh fruit Fridays. If we really care about employee wellbeing, we...

Cybercriminals: A case study for decentralised organisations?

A study shows that stereotypes of organised criminals are wide of the mark.

Why your turnaround is failing

Be careful where you look for advice.

Crash course: How to find hidden talent

The best person for the role might be closer than you think.

What they don't tell you about flexible working

The realities of ditching the nine to five don't always live up to the hype....

The business case for compassion: Nando's, Cisco and Innocent Drinks

Consciously, systematically humane cultures reap enormous benefits, argues academic Amy Bradley.