Brain Food: We'd love that job - Vineyard owner - Roy Cook, Sedlescombe Organic Vineyard, East Sussex

WHAT DO YOU DO?

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Last Updated: 31 Aug 2010

Something I wholeheartedly believe in - organic agriculture. This involves a massive variety of jobs. One day I could be planting vines, another wine-making. I could be teaching, dealing with finances, updating the website or spending the day as a sales rep.

HOW DID YOU GET THE JOB?

My grandfather left me this land, and I didn't know what to do with it. I was living here in a caravan, trying to be self-sufficient from an organic garden, and making wine as a hobby, out of anything from elderberries to beetroot. Then I heard about a local vineyard. This fired my imagination. I offered to help with pruning. They gave me the cuttings and I planted 3,000 in our fields. Growing vines in this country was seen as a lunatic thing to try, but we had a shop by 1984.

DOES REALITY MATCH THE DREAM?

Most of the time. I'm very hands-on, and lucky to be having a positive impact on the environment. Running a business always has its headaches - even the most wonderful wine is no good if it doesn't make money. But the long job cycle makes it very satisfying. It takes five years from deciding the varieties and planting the vines to tasting the wine from the bottle. When people tell you how much pleasure they get from something you've created, that's absolutely tops.

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