'It wasn't the best extension of our brand,' said the Microsoft spokeswoman, pulling the plug on the iLoo. It certainly wasn't: but neither was it a hoax, as originally claimed. The UK division really was planning an internet-enabled portable toilet. When a brand was a burnt mark on a cow, everyone knew what it meant. Brand extension, which turns the company's identity into a mystical veil draped over all manner of objects, is hard to manage. Especially if your slogan is 'Where do you want to go today?'
The Treasury has a lot of thinking to do about how they will implement a revenue-based tax.
The 35 Women Under 35 alumna is using flexible legal talent to bring outsourcing back onshore.
Don't think you're up to your job? Can't take praise? Read on.
The companies that endure are clear about their purpose, says author John Simmons.
Theresa May's desire to keep Unilever in the UK is based on politics rather than economics.
'To my amazement, he actually picked up,' says Mel Stride, Financial Secretary to the Treasury.