Brain Food: Words-Worth - Enterprise

Gordon Brown is in favour of 'enterprise'. He demonstrated that last year by declaring an 'Enterprise Week' and then welcoming it in a speech in which he used the word 46 times. Although he'd probably prefer not to be reminded of it, he was following in the footsteps of Mrs Thatcher, who introduced the idea of enterprise zones in the 1970s. Both were borrowing a glamorous American replacement for what had always been called 'business' or 'commerce' in Britain. It is rapidly becoming standard here, where it is common to read about 'enterprise software' and 'small and medium enterprises'. In 2002, there was even an Enterprise Act, dealing with competition and insolvency. The word 'enterprise' is French in origin, and since its arrival in the 15th century, it has traditionally meant a bold, arduous or important undertaking - war, usually - or the spirit required for such a thing. An excellent name for a Starship, then. But business is business.

by
Last Updated: 31 Aug 2010

Find this article useful?

Get more great articles like this in your inbox every lunchtime

The art of leadership: From Marcus Aurelius to Martin Luther King

Transformational, visionary, servant… enough is enough.

Lockdown stress: 12 leaders share practical coping tips

In hard times, it's far too easy for the boss to forget to look after...

Don’t just complain about uncertainty, find the tools to navigate it

Traditional in-person research methods won’t work right now, but that’s no excuse for a wait-and-see...

How well have CEOs performed during the coronavirus pandemic?

A new survey offers a glimpse into what their staff think.

Why women leaders are excelling during the coronavirus pandemic

There is a link between female leaders and successful responses to COVID-19.

Why your employees don’t speak up

Research: Half of workers don’t feel comfortable to express concerns - and it’s usually because...