Product line a bit tired? Go masstige. This ghastly neologism is the fashionable strategy among manufacturers hoping to sell prestige goods in mass-market quantities. The motor industry is trying it with cars like the Jaguar X-type and Audi TT, scrubbed-up relatives of the Ford Mondeo and VW Golf respectively. But products acquire prestige by being scarce and exclusive. Masstige means selling them to anyone who can get a bank loan. Reconciling that contradiction may prove a hard trick to pull off.
You may have fiduciary duties, but you're still a human being.
A scion of the Cadbury chocolate dynasty unveils bold plans for a confectionary start-up.
UPDATE: Melrose's bid to take over GKN has just gone hostile.
Organisations should treat their 'Generation Me' employees as well as they treat customers... or risk losing them.
How to persuade and influence your colleagues without them even noticing.
The Great British Bake Off star on being the first woman to run a 'serious restaurant', ageism and that unfortunate tweet.