Product line a bit tired? Go masstige. This ghastly neologism is the fashionable strategy among manufacturers hoping to sell prestige goods in mass-market quantities. The motor industry is trying it with cars like the Jaguar X-type and Audi TT, scrubbed-up relatives of the Ford Mondeo and VW Golf respectively. But products acquire prestige by being scarce and exclusive. Masstige means selling them to anyone who can get a bank loan. Reconciling that contradiction may prove a hard trick to pull off.
Alastair Scott assumed he understood his employees, until an acquisition threw up some surprises.
Radical transparency and peer pressure can have a moderating effect, argues author Aaron Dignan.
FITCH global CEO David Blair spent five years in India - and he was impressed.
Brand loyalty won't save traditional business models from the rise of disruptive 'direct to consumer' brands, says consultant Alan Treadgold.
The EU's lifeline is no mercy for the PM and makes a long delay more likely, says our undercover corporate lobbyist.
It's smart to adapt your style to different countries, but some things are true everywhere, says MullenLowe Group UK CEO Jeremy Hine.