BRAIN FOOD: Words-worth - Poster child

BRAIN FOOD: Words-worth - Poster child - Has anyone ever declared your company a 'poster child'? Ostensibly, it's a great accolade. It means 'a shining example'. Doubts only set in when you look at former poster children: Enron, poster child for energy de

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Last Updated: 09 Oct 2013

Has anyone ever declared your company a 'poster child'? Ostensibly, it's a great accolade. It means 'a shining example'. Doubts only set in when you look at former poster children: Enron, poster child for energy deregulation; Napster, for information sharing; Argentina, for free markets. And in America, a poster child is a photogenic child with a disability or an incurable disease, used to solicit money for a cause - supposed to inspire admiration, they invoke pity or even cynicism. Not such an accolade after all.

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