BRAIN FOOD: Words-worth - Process

BRAIN FOOD: Words-worth - Process - According to a recent FT article, the founder of one of the world's biggest computer companies is a man obsessed: mention of the word 'process' brings a fanatical gleam to Michael Dell's eye. Sadly, the same word will often induce the gentle closing of everyone else's eyes. 'Process' - literally a 'going forward' - has a real meaning in manufacturing. Elsewhere in business it is self-aggrandising flannel, in which 'management' becomes 'the management process' and 'plain speaking' ... well, that never happens.

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Last Updated: 09 Oct 2013

According to a recent FT article, the founder of one of the world's biggest computer companies is a man obsessed: mention of the word 'process' brings a fanatical gleam to Michael Dell's eye. Sadly, the same word will often induce the gentle closing of everyone else's eyes. 'Process' - literally a 'going forward' - has a real meaning in manufacturing. Elsewhere in business it is self-aggrandising flannel, in which 'management' becomes 'the management process' and 'plain speaking' ... well, that never happens.

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