BRAIN FOOD: Words-worth - Viral marketing

BRAIN FOOD: Words-worth - Viral marketing - Suffering an irritation that just won't go away? It's probably a nasty case of 'viral marketing', a technique that's as easy as catching a cold - or spreading one. A company creates something so cool that its cu

by
Last Updated: 09 Oct 2013

Suffering an irritation that just won't go away? It's probably a nasty case of 'viral marketing', a technique that's as easy as catching a cold - or spreading one. A company creates something so cool that its customers want to tell all their friends: they e-mail or text everyone in their address book. Then those friends do the same, and so on. It's instant, and costs virtually nothing. Great news, unless your company is the butt of the joke. That's when you recall that 'virus' is Latin for poison.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

The art of leadership: From Marcus Aurelius to Martin Luther King

Transformational, visionary, servant… enough is enough.

Lockdown stress: 12 leaders share practical coping tips

In hard times, it's far too easy for the boss to forget to look after...

Don’t just complain about uncertainty, find the tools to navigate it

Traditional in-person research methods won’t work right now, but that’s no excuse for a wait-and-see...

How well have CEOs performed during the coronavirus pandemic?

A new survey offers a glimpse into what their staff think.

Why women leaders are excelling during the coronavirus pandemic

There is a link between female leaders and successful responses to COVID-19.

Why your employees don’t speak up

Research: Half of workers don’t feel comfortable to express concerns - and it’s usually because...