BRAINFOOD: How to get ahead in marketing

BRAINFOOD: How to get ahead in marketing - 1: Get onto a good graduate training scheme at a blue-chip company fabled for its marketing, such as Procter & Gamble or Unilever.

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Last Updated: 31 Aug 2010

1: Get onto a good graduate training scheme at a blue-chip company fabled for its marketing, such as Procter & Gamble or Unilever.

2: Don't specialise too early. Get as much experience of every marketing function as you can, from written communications to pricing proposals.

3: Build good relationships with your creative and media agencies, as they are marketing's sole responsibility.

4: Befriend the salesforce, try to get them on your side. As a marketer, it's your job to influence the companies they pursue.

5: Be interested in the measurements and metrics of your brand. Showing tangible financial results will prove your work's been effective.

6: Think beyond your marketing function, understand the broader business context. It's vital to know what drives your company's P&L and shareholder value.

7: Be creative, but have a business head too. It's no longer sufficient to work on intuition alone, figures matter.

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