BRAINFOOD: How to get ahead in marketing

BRAINFOOD: How to get ahead in marketing - 1: Get onto a good graduate training scheme at a blue-chip company fabled for its marketing, such as Procter & Gamble or Unilever.

1: Get onto a good graduate training scheme at a blue-chip company fabled for its marketing, such as Procter & Gamble or Unilever.

2: Don't specialise too early. Get as much experience of every marketing function as you can, from written communications to pricing proposals.

3: Build good relationships with your creative and media agencies, as they are marketing's sole responsibility.

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