BRAINFOOD: Decisions
Jeff Taylor, Founder and chairman, Monster
My best ...
Naming my online recruitment company Monster was the best thing I could have done. The whole idea came from a 'monster' idea.
It's a term that is used in baseball, where you have a monster home run, or you can have a monster hurricane. It just means bigger. It was pretty obvious from early on that the name didn't refer to Frankenstein or mummies. But my wife hated the name.
