BRAINFOOD: Decisions

Jeff Taylor, Founder and chairman, Monster

My best ...

Naming my online recruitment company Monster was the best thing I could have done. The whole idea came from a 'monster' idea.

It's a term that is used in baseball, where you have a monster home run, or you can have a monster hurricane. It just means bigger. It was pretty obvious from early on that the name didn't refer to Frankenstein or mummies. But my wife hated the name.

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