British Gas' hydrocarbons (or, indeed, its electricity) are no different from anyone else's - hence an emphasis on its service arm, which now offers to maintain everything from drains to kitchen appliances. 'Doing the right thing', it says, is not so much a slogan as a 'strategic vision'. It's a moral claim: British Gas is better because it has a conscience. When the gasman muddies your Axminster, this may seem less plausible. Making moral claims is best left to organisations with a moral function: the police, volunteer groups and the Brownies.
The companies that endure are clear about their purpose, says author John Simmons.
Theresa May's desire to keep Unilever in the UK is based on politics rather than economics.
'To my amazement, he actually picked up,' says Mel Stride, Financial Secretary to the Treasury.
You shouldn't expect The Terminator just yet, but experts have warned that in the wrong hands AI is increasingly dangerous.
The big four banks reveal the best results in years, but the shadow of scandal still haunts them.
New CEO Simon Breakwell announces an ambitious three year turnaround plan, but it's going to hurt.