British Gas' hydrocarbons (or, indeed, its electricity) are no different from anyone else's - hence an emphasis on its service arm, which now offers to maintain everything from drains to kitchen appliances. 'Doing the right thing', it says, is not so much a slogan as a 'strategic vision'. It's a moral claim: British Gas is better because it has a conscience. When the gasman muddies your Axminster, this may seem less plausible. Making moral claims is best left to organisations with a moral function: the police, volunteer groups and the Brownies.
The gap between marketing and customer service is too often a chasm.
In just seven years Prezola has grown to become the UK's leading wedding gift list provider.
Women are particularly vulnerable to perfectionism, argue Sally Helgesen and Marshall Smith.
Facing up to your own mortality helps you to focus on the most meaningful things, which in turn help you to engage and inspire others.
FROM THE ARCHIVE: When Audi's parent company VW first became embroiled in the emissions scandal in 2015, Management Today went to Ingolstadt to grill chairman Rupert Stadler.
Heathrow's Terminal 5 offers a surprising example of reputational disaster turned to advantage.