Sweden, Finland, Denmark and Germany follow up. Britain's economic security and pro-risk culture make Blighty attractive for now, but Deloitte urges business leaders to adapt fast as globalisation picks up and countries vie against each other. The challenge comes from smaller, mature markets, such as Australia, New Zealand and Ireland, which are more flexible than G7 nations. But South Korea heads the charge, rising from 23rd in '96 to an expected 5th in 2010. Deloitte wants British CEOs to adapt their business model to the changing climate, and relocate operations to the places that best suit their needs. Better get on with it then.
Britain's world ranking as a place to do business 2005: 6th 2010: 12th* *predicted