Branson blasts his kids into space and wins NHS contract

The entrepreneur and his children will be the first to fly on his Virgin Galactic space travel experience. Oh, and he's also won a £130m NHS contract.

by Michael Northcott
Last Updated: 19 Aug 2013

Is there no end to the thrills Richard Branson brings to people in every corner of the world and in every walk of life? First, as if being the offspring of a billionaire doesn’t come with enough perks already, Holly, Sam and their father will be the first to go into low earth orbit in Virgin Galactic’s new SpaceShipTwo aircraft when it enters service next year. Second, his Virgin Care business has just won an NHS outsourcing contract for childcare in Devonshire, worth £130m. 

Virgin Galactic has already signed up a host of the rich and famous as guinea pig passengers, including Hollywood couple Angelina Jolie and Brad Pitt. (Their enormous brood of children will have to pay extra.)  Although no paying customers will be getting lost in space until 2014, the flights will take passengers 60 miles into lower orbit and keep them up there for around two hours. That will be enough time to ply them with some Virgin Cola and earn some serious frequent flier miles. Return tickets – there is no one-way option – start at £128,000 and Branson has already signed up 529 people, most of them slebs and business people.  

In addition, Branson announced that a new service to put satellites in space for corporate clients will piggyback on the Virgin Galactic air and spacecraft. He reckons the cost of putting one up at the moment is around $50m, but his new prices will bring it down to $10m. So he may corner the ‘commercial satellite launching’ market too. Ever the innovator. 

Over in Devon, where spaceflight is far cry from the sheer rurality, Virgin Care has just been named the preferred bidder for a £130m NHS outsourcing contract for children's healthcare in Devon. So he blasts his kids into space and then takes over Great Ormond Street-style duties in the southwest. It's not a small deal either - the unit currently employs 1,100 staff treating thousands of children per year.

Old Beardy’s mind is as alive to possibilities as ever, especially since he went kite surfing off his private Caribbean island with a stark naked model hanging off his back. One minute, this modern day Willy Wonka is inexplicably traversing the English Channel by kite and arriving on the coast of France to be greeted by a suspicious squad of Gendarmes. Next minute he’s buying nationalised banks for a killing and putting out tropical storm fires that ignited his home on his private Necker island. 

Is there nothing that is beyond this man? 

Find this article useful?

Get more great articles like this in your inbox every lunchtime

A leadership thought: Treat your colleagues like customers

One minute briefing: Create a platform where others can see their success, says AVEVA CEO...

The ignominious death of Gordon Gekko

Profit at all costs is a defunct philosophy, and purpose a corporate superpower, argues this...

Gender bias is kept alive by those who think it is dead

Research: Greater representation of women does not automatically lead to equal treatment.

What I learned leading a Syrian bank through a civil war

Louai Al Roumani was CFO of Syria's largest private retail bank when the conflict broke...

Martin Sorrell: “There’s something about the unfairness of it that drives me”

EXCLUSIVE: The agency juggernaut on bouncing back, what he would do with WPP and why...

The 10 values that will matter most after COVID-19

According to a survey of Management Today readers.