Britain's Most Admired Companies 2011: Quality of marketing
You could run the best company in the world but without clever marketing, not a soul would know. Not something our most admired marketers need to worry about.

BMAC: Top 10 rated by the quality of their marketing
1 | Paddy Power | 8.57 |
2 | Berkeley Group | 8.25 |
3 | Unilever | 8.14 |
4 | McDonald’s Restaurants UK | 8.08 |
5 | Telefónica 02 (UK) | 8.00 |
5 | Centrica | 8.00 |
5 | BSkyB | 8.00 |
8 | Diageo | 7.92 |
9 | Carphone Warehouse | 7.90 |
9 | Derwent London | 7.90 |
- Download a PDF of the top 10 companies rated by the quality of their marketing
- Download a PDF of all companies rated by the quality of their marketing