Down three places on last year but still a strong showing for the Dublin-based bookie, whose colourful shops have become a high-street fixture across the land. Known for its aggressive advertising, Paddy Power takes the award for quality of marketing. First-half profits rose 21% to ¤68.7m, thanks to strong trading in both its retail and online divisions, helped by 2012’s ‘summer of sport’. It has just opened for business in Italy and is eyeing the US, but hasn’t forgotten the UK. By the end of this year it will have opened 45 new betting shops here.