Britain's Most admired Companies 2012: Quality of marketing

Getting the message out there is increasingly an art form: audiences know what they like. Here, firms are ranked according to the quality of their marketing and their message-spreading efforts.

by MT Staff
Last Updated: 09 Oct 2013

BMAC: Top 10 rated by the quality of their marketing

1 Paddy Power 9
2= Tullow Oil 8.8
2= Virgin Atlantic 8.8
4 BSkyB 8.58
5 John Lewis Partnership 8.38
6= Pfizer (UK) 8.17
6= BG Group 8.17
8 Rolls-Royce 8.14
9 Domino's Pizza 8.1
10= Berkeley Group 8
10= Royal Dutch Shell 8

Download a PDF of MT's feature, containing all BMAC 2012 data

Go to the BMAC homepage


Find this article useful?

Get more great articles like this in your inbox every lunchtime

Has the cult of workplace wellbeing run its course?

Forget mindfulness apps and fresh fruit Fridays. If we really care about employee wellbeing, we...

Cybercriminals: A case study for decentralised organisations?

A study shows that stereotypes of organised criminals are wide of the mark.

Why your turnaround is failing

Be careful where you look for advice.

Crash course: How to find hidden talent

The best person for the role might be closer than you think.

What they don't tell you about flexible working

The realities of ditching the nine to five don't always live up to the hype....

The business case for compassion: Nando's, Cisco and Innocent Drinks

Consciously, systematically humane cultures reap enormous benefits, argues academic Amy Bradley.