Britain's Most admired Companies 2012: Quality of marketing
Getting the message out there is increasingly an art form: audiences know what they like. Here, firms are ranked according to the quality of their marketing and their message-spreading efforts.
BMAC: Top 10 rated by the quality of their marketing
| 1 | Paddy Power | 9 |
| 2= | Tullow Oil | 8.8 |
| 2= | Virgin Atlantic | 8.8 |
| 4 | BSkyB | 8.58 |
| 5 | John Lewis Partnership | 8.38 |
| 6= | Pfizer (UK) | 8.17 |
| 6= | BG Group | 8.17 |
| 8 | Rolls-Royce | 8.14 |
| 9 | Domino's Pizza | 8.1 |
| 10= | Berkeley Group | 8 |
| 10= | Royal Dutch Shell | 8 |
- Download a PDF of MT's feature, containing all BMAC 2012 data
