Britain's Most Admired Companies 2013: Quality of marketing

How companies get their word out makes the difference between a cult classic and a corporate bore. Here, businesses are ranked on the quality of their marketing.

Last Updated: 04 Dec 2013

To arrive at the total scores, each company is marked out of 10 across nine criteria, such as quality of management, value as a long-term investment, and financial soundness and innovation.

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