We all want to be admired, but it matters who is doing the admiring. That is what makes Britain's Most Admired Companies such a unique survey of corporate reputation.
For over 25 years, it has presented a picture of the UK's leading businesses as seen through their harshest, most grudging critics: their rivals.
The results for 2020 - a year of unprecented turbulence in many industries - are published here and in Management Today's latest print magazine. See below for methodological notes.