Britain's Most Admired Companies: The Story of your Success

Consultancy The Storytellers uses the power of narrative to find each company's unique journey and inspire a sense of purpose and direction in its staff.

A short while ago, a father and son regularly stayed at a hotel next to a medical centre where the young boy was having treatment for cancer. When it reached the chemotherapy stage, the child was extremely nervous about losing his hair.

On the night before starting the chemo, the father told the hotel staff he would be shaving his hair, along with the boy's, to make him feel better about the situation. By the next morning, the waiting staff had shaved their heads too. All for one and one for all.

The hotel staff said they did this to 'show they care' - a sentiment which became a constant refrain.

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