Britain's Most Admired No. 1: BSkyB, Jeremy Darroch

Under the auspices of former finance director Jeremy Darroch, this year's winner, BSkyB, has put in a performance that would have been impressive even if the current recession hadn't taken hold. Adding over 500,000 subscriptions this year so far, BSkyB is well on course to hit its target of securing 10 million subscribers by 2010. Even more striking, average revenues per user are up £39 to £469, thanks to rising demand for HD TV, phone and broadband services. Next target - the BBC licence fee, on which Darroch's bosses Rupert and James Murdoch have renewed their attack recently.

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