Britain's Most Admired No. 6: Rolls-Royce, Sir John Rose
Rose has piloted Rolls-Royce - a top 10 regular for the past four years - through the downturn with aplomb so far, thanks to long-term commitments to market-leading products such as the Trent 700 aero engine, and big-ticket defence deals in both Europe and the US. Rose has pursued business in the emerging markets and looked to support and maintenance deals to insulate the firm from the chilly economic climate in the West. He joined the firm in 1984 and has been chief exec since 1996.