1 Cadbury 70.4
2 Unilever 65.0
3 Associated British Foods 56.0
4 Tate & Lyle 53.6
5 Cranswick 50.0
Cadbury jumps 14 places overall to fourth, excelling in its quality of marketing. It reported strong Q3 growth of 7%, making it a tempting morsel for Kraft, which staged a hostile bid in November - quickly rebuffed. Others are also interested, so CEO Todd Stitzer now has a fight on his hands. Knocked off the sector top spot, Unilever slipped eight places overall to 11th. CEO Paul Polman is turning round underperforming brands and pushing innovation. Underlying sales grew 3.4% in Q3. Associated British Foods, owner of Primark, favourite of cash-strapped shoppers, remains third. Fourth-placed Tate & Lyle got a new chief exec, Javed Ahmed, in October.