In time, even the most successful products and business models will atrophy as the market - and the competition - moves on. The ability to innovate, experiment and evolve is therefore an essential characteristic of the companies that are most likely to survive and thrive for years to come.
There are various ways of measuring innovation, from subjective judgement to the future premium investors put on a stock. At Management Today, we're letting business speak for themselves. The list below, drawn from the data behind Britain's Most Admired Companies, reveals what the UK's largest businesses really think of each other.
For more information on the research and selection process, see Britain's Most Admired Companies 2018.
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