Britain's Least Admired Companies 2011: Bottom of the pops

The winners have been feted. Now it's time to swap the sparkling upper waters of the admiration pool for the turbid depths, where the bottom-dwellers lurk - Britain's Least Admired Companies of 2011.

- Go to the BMAC homepage

Bringing up the rear this year is one of the nation's oldest and best-known brands, the inventor of the package holiday, Thomas Cook. Founded in 1841 by a temperance preacher, the firm made its name through Cook's Tours, 'improving' journeys around Europe for the newly moneyed Victorian middle classes.

But a fortnight all-inclusive in Magaluf no longer appeals to today's earnestly adventurous travellers, for whom the satisfaction of arranging their own camel train across the Namib desert is half the fun. With a squeeze on consumer spending and political disruption in many popular Middle Eastern holiday destinations, Thomas Cook has suffered mightily.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Get 30 days free access

Sign up for a 30 day free trial and get:

  • Full access to
  • Exclusive event discounts
  • Management Today's print magazine

Join today