Brits are the biggest online spenders in the developed world

The UK's taste for credit makes it one of the most lucrative ecommerce markets out there.

by Rachel Savage
Credit: Tim Reckmann/Flickr
Credit: Tim Reckmann/Flickr

If there’s one thing Brits increasingly love to do, it’s splashing the cash online. British shoppers spend an average of almost £2,000 per year online - more than any other consumers in the developed world, according to a report from comms regulator Ofcom.

That’s clicks ahead of the second biggest spenders, Australians, who part with £1,356 a year online on average, and Americans, who shell out £1,171. The Chinese and Russians, meanwhile, are well behind their richer counterparts, spending £214 and £128 respectively.

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