It seems BT just couldn't wait to get a slice of the mobile phone market. The telco is currently waiting for regulators to approve its £12.5bn acquisition of EE, Britain's largest mobile phone network. But today it's launched its own range of 'sim-only' 4G deals, returning to the mobile market almost a decade after it sold off O2.
The move is a sign BT is super eager to offer so-called 'quad-play' packages of phone, mobile, TV and broadband packages. Its existing broadband customers will get discounts of up to 50% on mobile contracts and all BT mobile customers will get BT Sport free via an app. Unsurprisingly, the contracts will be run through EE's network of masts.
'An entry tariff of £5 a month will grab headlines, but inclusive access to BT Sport and five million wi-fi hotspots offers important differentiation in a cut-throat field,' said Paolo Pescatore, from the telecoms consultancy CCS Insight. 'We expect initial low-key marketing to heat up as BT makes a broader assault on the bundled telecom market over the summer.'