The recovery company, founded in 1974 by Frank McAllister, launched a campaign called Stuck in Snow, which offered services to help out stranded motorists. It has been a tough few years for smaller operators in this area (ie anyone who's not the AA or RAC). As the credit crunch hit and oil prices rocketed, people stopped using their cars as much - and the number of jobs for McAllisters, now run by Frank's son Mark, decreased too. 'People actually changed their driving habits,' he said.
Unfortunately for McAllister, the extent of the problem eluded him at first. 'Our accountant was out of his depth and didn't want to admit we had a problem.' After an external consultant was brought in - weeks before McAllister was due to get married - he had to decide whether to sink or swim. He went for a full-on front-crawl, making almost a fifth of the workforce redundant. 'I had to sacrifice a few to save the many,' he says. And he was right: McAllisters was back in profit in 2010 for the first time in three years. 'Painful as they were, if we hadn't made those redundancies, we definitely wouldn't be here now.'