Business travellers help Whitbread to tasty profits

Cost-cutting isn't bad news for everyone, judging by the latest results from Whitbread's Premier Inn today...

Last Updated: 20 Jul 2015

As the credit crunch bites, budget hotel chain Premier Inn actually seems to be cashing in from UK plc’s attempts to trade down and cut costs. According to Whitbread’s latest results statement, bookings via its Business Account card last quarter were up 40% on last year’s figure, leading to a healthy 11% increase in like-for-like sales. Clearly accounts departments have decided that its £50-a-night rooms are perfectly capable of doing the business for their travelling hordes, rather than a room at the Ritz. Although we're not quite sure why it's taken them so long to work this out...

But although Premier was the star of the show, the rest of Whitbread’s business seems to be doing pretty well too. ‘The group has started the new financial year with strong growth in all of its businesses,’ said chief exec Alan Parker today, as he reported an overall jump of about 15% in total sales (including a 7% hike in like-for-likes). Coffee chain Costa did particularly well, with sales up 28% thanks largely to an aggressive store-opening programme – it’s recently tied up franchise deals in Hungary, Czech Republic, Slovakia and Singapore, which means it’s less dependent on the slowing UK market. It might be selling less latte in London, but it’s clearly still milking the market among the Magyars.

Even its pub restaurants arm – which you’d expect to be the worst affected by the spending slowdown – enjoyed a decent quarter, with like-for-like sales up 3.9% and covers (i.e. the number of people eating) up nearly 7%. Again, this seems to be because Whitbread has been successfully wooing customers with cut-price options – encouraging people to eat more white meat (a fillet steak in a credit crunch? crazy) and introducing cheap meal deals.

Of course no trading statement is complete these days without a moan about the ‘more challenging consumer environment’ and the rising cost of commodities – in Whitbread’s case, this is squeezing margins at its restaurants and forcing it to put up prices.

Still, as long as it can afford to sell two meals for a tenner, it shouldn’t be short of custom. And its (actually rather nice) hotel rooms should also remain very price-competitive – particularly since arch-rival Travelodge has just launched a range of scented sheets (chocolate, freshly-cut grass, that sort of thing), under the rather painful title ‘a-room-atherapy’. Faced with the prospect of strange-smelling chemicals sending you off to sleep at night, the prospect of Premier looks all the more appealing...

Find this article useful?

Get more great articles like this in your inbox every lunchtime

What's the most useful word in a leader’s vocabulary?

It's not ‘why’, says Razor CEO Jamie Hinton.

Lessons in brand strategy: Virgin Radio and The O2

For brands to move with the times, they need to know what makes them timeless,...

Why collaborations fail

Collaboration needn’t be a dirty word.

How redundancies affect culture

There are ways of preventing 'survivor syndrome' derailing your recovery.

What they don't tell you about inclusive leadership

Briefing: Frances Frei was hired to fix Uber’s ‘bro culture’. Here’s her lesson for where...

Should you downsize the office?

Many businesses are preparing for a 'hybrid' workplace.