How can businesses pursue long-term goals in the current climate?

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by MT Staff
Last Updated: 01 Jun 2017

Businesses clearly need strategies for the future – three, five, 10 years ahead – but how is that possible in such an unpredictable economic and social climate? Management Today, together with the Institution of Occupational Safety and Health (IOSH), brought together a group of business experts to gaze into their crystal balls…

Martin Samworth, CEO of CBRE, says, ‘Uncertainty is a fact of life now. You need to be riveted on what your objectives are and what goals you’d like to achieve, and then you flex the focus to respond to changing circumstances.’

Lianne Eden, founding partner at Eden McCallum, agrees, and she suggests deciding what ‘no-regrets moves’ a business can take, regardless of what happens in the future.

But the entire company needs to be aware of the long-term goals, argues Richard Blackwell, chief executive of Bisley Office Furniture. ‘We’ve tried to clarify our sense of purpose and have communicated that as strongly as possible throughout the organisation. Then there’s a greater sign-up to those goals.’

Meanwhile Lewis Bantin, head of commercial at ECI Private Equity, likes to think about the business objectives and targets that the company is able to control, and accept that some elements are beyond their control.

For more ideas on how organisations can manage risk and retain talent, visit the Institution of Occupational Safety and Health