Leadership isn't an easy concept to pin down. Darroch puts it nicely in his foreword: ‘The first thing that anyone will tell you about leadership is that it’s very personal. Quite right: being a leader comes from an awareness of who you are and what you stand for – and staying true to that. You can’t borrow authenticity from someone else.'
So we haven't tried to come up with a list of rules. As Darroch puts it: 'This book doesn’t try to give you a rigid leadership model to follow. Instead, it offers straightforward advice on the things you need to think about as you find your own way.’
Naturally, we think our new book is great. But then, we would. So don't take our word for it. Instead, seek out impartial testimony - like that of Sainsbury's chief exec Justin King, who says: ‘This book is both practical and readable. It will inspire aspiring and seasoned leaders alike.’ Or how about Cilla Snowball, group CEO and chairman of AMV.BBDO, who describes it as: ‘a very practical, colourful and readable leadership toolkit that draws on the wisdom of those in the know to provide a useful compendium of clear analysis and ideas.’
Still not convinced? How about this, from Diageo boss Paul Walsh: ‘Holistic leadership, both on an individual and on a corporate level, offers one of the greatest opportunities to business today. This book makes an important contribution by helping its readers identify and develop their own capability, and grow as authentic and inspiring leaders.’
Loaded with no-nonsense advice, The Leadership Masterclass has it all - whether you need emergency help with a tricky dilemma or a dose of strategic wisdom to take you onwards and upwards. It’s a book no aspiring leader can do without. BUY YOUR COPY NOW.