Cass Business School's professor of consumer marketing, Vince Mitchell, explains that Big Data differs from ordinary market research in that it is unobtrusive - hence the concerns about privacy. But he adds that Google is a prime example of clever use of Big Data - from using Android mobile phone signals to work out how traffic is behaving to Google Trends, the company is leading the way in trends analysis.
Britain's top firms ranked by their ability to energise employees and create a sense of purpose.
So why do we make such a big deal about going to university, asks advertising boss Amanda Farmer.
In an increasingly chaotic world, it's good to be prepared.
The south-east Asian economy is tipped to become the world's seventh largest by 2030.
The Brexit Party leader is 16-1 to lead the country by 2025.
The recruitment pioneer on catching the right bus, the importance of image and why it matters where you keep your cash.