Cass Business School's professor of consumer marketing, Vince Mitchell, explains that Big Data differs from ordinary market research in that it is unobtrusive - hence the concerns about privacy. But he adds that Google is a prime example of clever use of Big Data - from using Android mobile phone signals to work out how traffic is behaving to Google Trends, the company is leading the way in trends analysis.
The 'Lord of the Fries' Paul Pomroy on turnarounds, tennis courts and trading conditions.
The behavioural economics of sustainability.
The RBS chairman and Management Today columnist takes a trip to America.
The UK renewables sector is expanding at pace, but can the capitalism of enlightened self interest save the planet?
Ogilvy UK's chief Michael Frohlich is fascinated by the inner workings of power.
Only 9 per cent of employees want to be a manager. What happened?