A CAUTIONARY TAIL: Entrepreneurs eyed the huge pet-care market and thought a fortune would fall into their laps as soon as they launched a site. Ambition has since been reined back, for - as in any sector - old business truths apply. John Morrish consider

A CAUTIONARY TAIL: Entrepreneurs eyed the huge pet-care market and thought a fortune would fall into their laps as soon as they launched a site. Ambition has since been reined back, for - as in any sector - old business truths apply. John Morrish consider

by JOHN MORRISH..TX.-They say one human year is seven years for a dog. But how long isit for an e-commerce business? In many cases, it's a lifetime...TX.-In not much more than 12 months, internet-based businesses have gonefrom being the darlings

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