CEO responses to COVID-19: The good, the bad and the ugly

Jeff Bezos, Satya Nadella and Elon Musk have all taken different approaches to the crisis.

by Management Today

Few CEOs in business today will have faced a sterner test of leadership than what is required of them now. 

A crisis as sudden, unprecedented and unknowable as the COVID-19 outbreak places extraordinary demands on leaders. Fairly or otherwise, their responses will be judged by employees, customers, investors, communities and posterity.

Did they react swiftly enough? Did they take the hard decisions? Were they right? Were they clear and reassuring in their communications? 

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £52 a quarter

  • Full access to
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package