CEOs: You’re less important for your company’s success than you think

Research shows that performance depends more on where a company is located than a leader's skills.

by Arturo Bris

In March 2021, Danone’s chief executive Emmanuel Faber was forced by institutional investors to resign on the grounds that the food maker’s stock market performance was lagging behind its peers. This was mainly due to Faber’s focus on sustainability at the expense of profits.

Two years earlier, Apple released the disappointing news that it was cutting revenue and profitability expectations for the first quarter of its 2019 fiscal year.

At that point, analysts blamed Tim Cook, the company’s chief executive, and unfavourably compared his performance with that of his predecessor, Steve Jobs. They expressed views such as: "if Steve Jobs were alive today, this would not have happened" or, "seven years after Jobs' death, Apple starts to crumble."

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Get 30 days free access

Sign up for a 30 day free trial and get:

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine

Join today