Reports suggest the government is considering a merger plan that would see the two publicly-owned businesses combined into a company called ‘4 Worldwide’, to be run by Channel 4 with the BBC as a minority shareholder. With Channel 4 desperately in need of more cash if it wants to continue its ‘public service’ remit (i.e. the news and current affairs stuff, as opposed to endless reality shows and the like), the Government needs to find some way of bailing it out – and clearly sees this as a more palatable method than bumping up the licence fee to cover the cost...
The two companies are actually a similar size, at least in terms of turnover. Last year BBC Worldwide, which publishes the lucrative BBC magazines and DVDs and sells the rights to popular BBC shows overseas, had revenues of £916m, while Channel 4 made £945m, largely through advertising and sponsorship. However, their margins are very different: BBC Worldwide churned out profits of £112.5m last year, while Channel 4 managed a paltry £1.6m. Since Ofcom reckons the latter needs £50m-£100m a year to stay afloat (Channel 4 reckons the figure is more like £150m), this situation is clearly not sustainable.
This merger would be all well and good for Channel 4. But not surprisingly, the BBC is apparently very unhappy about it; in fact, we suspect it’s hopping mad that the jewel in its crown might be spirited away to prop up another channel (and a failing channel at that). And for viewers, it doesn’t even dispel the prospect of the licence fee increasing – it’s largely thanks to the efforts of BBC Worldwide that the licence fee has remained at its current level, so once shorn of its profit contribution, the BBC itself might have to find more money from somewhere.
Nonetheless, unless something is done quickly, the Government faces the embarrassing prospect of Channel 4 going bust. It’s already losing viewers, thanks to the growth of digital TV, and now (like all media companies) it’s being hit by falling advertising revenues – a double whammy that will make it impossible for it to continue in its current form. The alternative of course would be to privatise – that could mean a few extra pennies in the Treasury coffers, but it could also signal the end of Channel 4’s current affairs programming. Instead we’d probably get wall-to-wall Wife Swaps and Big Brothers – a delightful prospect, we’re sure you’ll agree.
The BBC hasn’t given up hope of fending off the authorities – it’s lobbying for some kind of commercial partnership with Channel 4 instead. But this won’t make up the latter’s £100m shortfall – and since the British public probably won’t want to stump up the difference, the BBC may not get much choice in the matter...
In today's bulletin:
The beginning of the end for Woolworths
Brown hits back after German bashing
Channel 4 eyes BBC Worldwide merger
The grate Italian cheese bailout
Corporates lag behind on accountability