Chinese consumers just spent $1bn online - in eight minutes

China's Singles Day extends its lead as the world's biggest online shopping bonanza, as UK retailers tire of Black Friday.

by Adam Gale

There’s nothing quite like bingeing on online bargains to soothe the dull ache of loneliness. That seems to be the view in China anyway, as its annual Singles Day bargain bonanza smashes records. Chinese consumers spent $1bn online in the first eight minutes of the sales during the country’s Anti-Valentine’s Day, which has largely been orchestrated by Alibaba.

The tech giant helped to whip up the frenzy with a star studded variety show featuring Daniel Craig and a special video message from Kevin Spacey’s Machiavellian US President Frank Underwood from the Netflix show House of Cards.  

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 3 free articles every 90 days
  • Free email bulletins

Register Now

Take a free trial

Get 30 days unrestricted access to:

  • All the latest news, trends, and developments.
  • Exclusive interviews with CEOs and thought-leaders
  • MT Classroom - giving you an academic grounding without expensive courses
  • Management Matters and other in-depth content.
  • Daily bulletins straight to your inbox

Take a free trial today