After five year's of trade talks, UK farmers have finally sealed a deal to supply pork to China, the world's biggest market for pig meat.
Its a real coup for pig farmers on two fronts. Firstly, China is the most lucrative grocery market in the world and establishing trade links will ensure the future of the UK pork industry for years to come. Second, Chinese diners eat parts of the 'fifth quarter' of the pig - things like offal, trotters and snouts - that are often thrown away in this country. Everything but the squeak, as they say. This allows pig farmers to make more money per pig than they can in the UK.
As British Pig Executive chairman Stewart Houston explainss: 'Pork is the most popular meat in China and some of the cuts which are less popular here command a premium over there.'
The first consignment of British pork is already being prepared for dispatch by Tulip, the UK’s biggest producer. If everything goes to plan, the new deal should generate some £50m for British pig farmers each year.
And it doesn't have to stop at pork. China is now the world's second-biggest economy and its meat consumption is increasing apace. Local supply can't hope to meet demand, leaving the door open for lucrative new export deals on lamb and beef. Quite a meaty prospect...