Coast appointment sees Kate Bostock return to the high street

Kate Bostock, who recently quit Asos after only six months, is the new chief executive of Coast.

by Elizabeth Anderson
Last Updated: 21 Aug 2013
In her first role as a chief executive, Kate Bostock will lead a global fashion chain which operates in 26 countries with 370 outlets.

Ms Bostock will join Coast on 16 September, as the privately-owned retailer focuses on opening more flagship stores, growing its online business and boosting its international presence. Coast now operates as a standalone company after Aurora Fashions, the company which owned the Coast, Oasis and Warehouse chains, underwent a radical break-up earlier this year.   

It’s been a busy year for Kate Bostock, one of the most powerful women in high street fashion. The former head of non-food at Marks and Spencer abruptly quit Asos, where she was fashion chief, in July after just six months in the job.

‘Sadly, I’ve concluded that Asos isn’t the right place for me,’ Ms Bostock said at the time of her departure, which surprised many in the industry as Asos had spent months wooing her.

Previously Ms Bostock had been M&S’s head of general merchandise (ie. in charge of everything except food) until October 2012. Before joining M&S in 2004, she had been the product director for Asda’s George brand and had also worked at Next.

Ms Bostock believes that Coast, which specialises in dresses for weddings and proms, has the potential to broaden its product range and cater for a wider spectrum of customers.

It's been a good week for the X chromosome - Dawn Airey, the former television executive who launched Channel Five, joined Yahoo! as the internet giant’s European head on Tuesday.

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