What cold calling insurance taught me about management

A stint selling car insurance showed FoodHub's Mohamed A Chaudry there are ways of getting people to say yes.

by Orianna Rosa Royle

Picture this: You’ve just got back from work, you're just about to put your feet up to watch Netflix and your phone rings. On the other end of the line is a man using black hat marketing tactics to convince you to buy car insurance. 

FoodHub's group CFO Mohamed A Chaudry was once on the other end of the line, working part-time in a call centre while at university.

Despite, cold calling's unethical, manipulative sale-closing connotations (no, I wasn't involved in an accident that wasn't my fault), it's an experience that Chaudry believes taught him a valuable lesson on convincing doubters.

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