COMING UP FAST: Net Result - Weaving a web

COMING UP FAST: Net Result - Weaving a web - When George Trease bought a public house from a Mr Weaver at the turn of the last century, he didn't wish the family name to be associated with booze and so kept the existing name. The business is now an exclus

by VICTORIA HOBAN

When George Trease bought a public house from a Mr Weaver at the turn of the last century, he didn't wish the family name to be associated with booze and so kept the existing name. The business is now an exclusive wine merchant, Weavers of Nottingham, that operates from a Georgian town house in the city. 'Historically, we have wanted to remain small and have a good reputation in the Midlands,' says director Philip Trease, grandson of George. But as the 21st century dawned, the Treases thought it time to go online.

The web site, www.weaverswine.co.uk, reflects the standards of a small, traditional family business. 'It was all done in-house, with no fancy programming,' says Trease. It was updated in May 2002 and new features include a members' page of exclusive offers; a food-and-wine matching service; and a 'snippet' box highlighting rare and sought-after tipples, such as Alain des Arbres champagne and Highfield Estate wine from New Zealand.

Visitor numbers, now at just over 15,000, are rising by 10% a month.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package