Ten months ago, Lawrence Dore, 31, and Debbie Wosskow, 26, resigned from Brunswick and set up Mantra PR. Armed with just two computers and one phone in the corner of a solicitor's office, it took them less than a year to establish Mantra as a thriving new-economy PR company.
'You do sit there panicking the night after you've resigned,' says Dore. 'But Debbie and I knew we were bloody good and that the worst that could happen to us was some dented pride if it didn't work.' Although most start-ups avoid heavy recruiting in their first months, Mantra already has 27 staff - five of whom were recruited in the first three weeks. They now have 18 clients and a turnover of pounds 1.7 million.
With expertise in financial PR as well as the new economy, Mantra is a hybrid and arguably the first of a new breed. From early on, it was able to chase top-level fees and attract top clients, such as Yahoo!, Benchmark Capital and Olswang.