Since they met on the Reading university rowing team, Adrian Wood and Mark Blythe have set up not one business but two. The first came about when the sculling pair decided to produce sector-specific career guides for university students.
The idea led to the creation of publisher GTI (Graduates To Industry), and a book on job opportunities in the property sector, published in their second year at university. Another book followed, and today their company, GTI Specialist Publishers, has more than 60 publications covering 11 sectors.
'The first books had articles from people like Sir John Harvey-Jones,' recalls 33-year-old Wood. 'We persuaded them by being very persistent.'