Since they met on the Reading university rowing team, Adrian Wood and Mark Blythe have set up not one business but two. The first came about when the sculling pair decided to produce sector-specific career guides for university students.
The idea led to the creation of publisher GTI (Graduates To Industry), and a book on job opportunities in the property sector, published in their second year at university. Another book followed, and today their company, GTI Specialist Publishers, has more than 60 publications covering 11 sectors.
'The first books had articles from people like Sir John Harvey-Jones,' recalls 33-year-old Wood. 'We persuaded them by being very persistent.'
The books attracted several advertisers looking for graduate recruits, which led to the second business, GTI Online Solutions. 'We've been developing online recruitment programmes for some of the UK's largest employers - KPMG, BAE Systems and so on,' explains Blythe, 34.
As well as the books and the online work, GTI has a jobs web site for graduates - www.drjob.co.uk. And the company has published its first books abroad, in France, Germany and Malaysia.
Wood and Blythe employ 70 people and their annual turnover is pounds 5.2 million. 'We want to continue expanding our products and our brand,' says Wood. No time for any rowing, then.