How this company went from sheet metal to robotics (via advertising)

The Tharsus Group has a long history of diversification in the face of crisis and opportunity.

by Stephen Jones

The Tharsus Group was founded as Tharsis Welding & Sheet Metal Company in 1964 by three metal workers who had won some money on the football pools. (The name was changed to Tharsus after a misspelling during the printing of the company’s marketing material.)

For the next 30 years, Tharsus operated as a 'proper backstreet metal basher' until current CEO Brian Palmer became involved alongside his business partner Owen Sayer in the late 1990s. 'There was a numerical read out on a milling machine and accounts were done on a comptometer. There wasn't really any technology,' says Palmer.

The Tharsus Group in brief

Founded: 1964

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