Why has Big Data only just arrived? Nina Bhatia says not only is it related to cost and abundance, but people are beginning to see its benefit, encouraging them to share their data. Smartmeters are one example, she explains: not only do customers save money by finding out more about how they use it, but they share their data with the company - which in turn allows it to tailor its advice to users.
Get more great articles like this in your inbox every lunchtime
The 'Lord of the Fries' Paul Pomroy on turnarounds, tennis courts and trading conditions.
The behavioural economics of sustainability.
The RBS chairman and Management Today columnist takes a trip to America.
The UK renewables sector is expanding at pace, but can the capitalism of enlightened self interest save the planet?
Ogilvy UK's chief Michael Frohlich is fascinated by the inner workings of power.
Only 9 per cent of employees want to be a manager. What happened?
