Corporations have seen some seismic shifts in the role and purpose of their real estate over the past few years. Historically, HQs were just a place where work was done. Now they are intrinsically linked to core business priorities such as employee engagement, sustainability and reinforcing corporate culture.
Consequently, delivering a great HQ is now highly complex and often emotive, requiring multiple trade-offs particularly in today’s economic environment. However, the best HQs can deliver the following:
- A vibrant and engaged workplace that reinforces talent attraction and retention
- A space that draws teams together and underpins the organisation’s culture
- A physical manifestation of a company’s ESG aspirations to both employees and clients
- A building that is not just right sized for current circumstances, but flexible enough to adapt to future business change