In Hodgetts' case, this is the Toyota Prius hybrid, a car that proves you don't have to pay too high a price in terms of the driving experience to get class-leading CO2 emissions. And even those who are loath to hand over the keys to their S-class Merc can do their bit to help the planet. As Nigel Underdown, head of transport advice for the Energy Saving Trust (a government-funded body tasked with reducing the nation's company car CO2 emissions), puts it: 'Captains of industry rarely drive hybrid vehicles, which is not surprising given the limited choice available. But there are cars with the right image - modern BMW and Mercedes diesels, for example, that are also very efficient.'
Even more important than massaging the egos of company car drivers is the fact that a cleaner, greener fleet is almost always a cheaper and more efficient one. Better residuals and lower running costs are all sound business reasons for choosing low-emission vehicles for your company wheels.
The Energy Saving Trust's green fleet review (see www.est.org.uk) - free to all company car and van fleets of 50 vehicles or more - aims to cut spending as well as reduce carbon output. Says Underdown: 'If we couldn't shave at least 10%-15% off a typical fleet budget, we'd be disappointed.' So going green can be good for the pocket as well as the planet. You know it makes sense.