JESSICA SEATON: The co-founder of cult womenswear retailer Toast reveals how her decision to sell direct to customers gave her more control, but admits she took on too much as the company grew beyond its pyjama-based origins. Toast, which Seaton started with husband Jamie, is now a £5.5 million business.

Last Updated: 31 Aug 2010

STEPHEN BAYLEY: The US just doesn't have the knack of producing luxury goods, says the founder of the Design Museum, in 'Luxury: the great American import'. Through his research, Bayley learnt a valuable lesson: 'I realised you can perhaps entirely do without the essentials of life, provided you have ample luxuries.'

ROB GOFFEE AND GARETH JONES: 'Be yourself, only more so', advises our feature on leadership by this duo of business academics. Goffee and Jones won plaudits for their Harvard Business Review article 'Why Should Anyone Be Led By You?'. Their book of the same name is published this month.

RICHARD HORTON: The editor of the Lancet is no stranger to the spotlight, having found himself at the centre of the MMR controversy. In reviewing Big Pharma by Jacky Laws, he says it is an 'urgent analysis' of the pharmaceutical sector, 'one of the most powerful but least understood industries affecting our lives today'.

IAN WHADCOCK: Our illustrator for 'Lead Your Way' is a former lecturer who describes himself as a victim of leaders, having taught 'plenty of people who probably ended up in those posts'. An illustrator for 18 years, Whadcock's work appears in the Guardian, as well as Gardeners' World and BBC Music magazines.

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