ROGER PARRY - As non-executive chairman of online market research firm YouGov, Parry knows about people power and the internet. For anyone baffled by cookies, wikis and the casting of pods, his review of Wikinomics: How mass collaboration changes everything rates it a great kway to get up to speed.

Last Updated: 31 Aug 2010

RHYMER RIGBY - Every month, we send our editor-at-large out to experience life at the Sharp End, doing jobs as varied as pest controller and cycle courier. This month's posting, working an ice-cream van in Kent, was one of the nicer ones, he says, even with today's youth. Then again, Rigby always was a bit of a risk-taker.

CHRIS BLACKHURST - With more than 20 years as a journalist under his belt, the man behind the MT Interview witnessed at close hand the rise of the PR industry. He has also watched his subject this month, Roland Rudd, go from fellow journo to millionaire leader of the PR pack. Jealous? Noooo, says Blackhurst through gritted teeth.

ALASTAIR TAYLOR - Eager readers will have noticed a new addition to the MT canon - the 'Watercooler Moment' cartoon (Letters page). Its creator has never had a 'proper' job, yet he manages to nail the warped details of office life. Taylor is now based in Australia. His work appears in Time, the Observer and at

ALEX BENADY - The author of MT's article on the ad industry has almost made a living writing about the subject for 14 years. Before that, he was an account man and copywriter, regularly admonished for failing to drink enough wine during client lunches. Today, sobriety is his middle name and he writes a celebrity business e-zine.

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