Coronavirus emergency action plan: Stage 1

A top-level guide to formulate your strategic response to COVID-19.

by Andy Clayton

COVID-19 has fundamentally changed the business landscape. There is no business not affected by it. Some of those changes may be temporary, while some present long-term opportunities and challenges.

Either way, the question we all face is: how to respond?

Response Strategies

The strategy you adopt will depend on your industry and how the pandemic affects your market. Like any shift, there are natural winners and losers from the COVID-19 epidemic. Each has its own maximisation strategy:

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £52 a quarter

  • Full access to
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package